Privacy Policy

Last updated: 20th July 2025

This Privacy Policy explains how Valley Blooms (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you visit our website or purchase our products. We are committed to safeguarding your privacy and processing your personal information fairly, transparently, and in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and related laws.

1. Who We Are

Business Name: We Are Valley Ltd
Registered Address: Bourse, St Brandons House, 29 Great George Street, Bristol, BS1 5QT
Contact: hello@valleyblooms.co.uk

2. What Data We Collect

We may collect and process the following types of personal data:

Contact details: Name, email address, postal address, telephone number.
Purchase information: Delivery and billing address, payment information (processed securely via our payment partner Stripe—we do not store complete card data).
Usage data: IP address, browser type, pages visited, referring website, time spent on our site.
Cookies: Data through cookies and similar technologies to improve website functionality and user experience.

3. How We Use Your Data

We process your personal data under the following lawful bases:

To process your orders and payments - Name, address, payment info
To deliver products to you – Delivery address
To communicate about orders or queries – Email, phone number
To improve and secure our website – Usage data, cookies
For legal obligations (e.g., tax) – Transactions records
For sending marketing with consent - Email address (optional/signup)

4. How Long We Keep Your Data

We only retain personal information as long as necessary to:

Provide our services (usually up to six years for accounting/legal requirements).
Meet any legal obligations.
Resolve disputes or enforce agreements.

5. Sharing of Your Data

We only share your personal data when necessary:

Payment partners: To process secure payments.
Delivery services: For fulfilling your orders.
IT and service providers: Maintaining website and email systems.
Legal authorities: If required by law.

We do not sell or rent your personal data to third parties.

6. Cookies

We use cookies and similar technologies. Essential cookies are required for the website to function. Non-essential cookies (such as analytics or marketing) will only be set with your consent.

7. Your Rights

You have the right to:

Access the personal information we hold about you.
Rectify inaccurate or incomplete data.
Erase your data (the “right to be forgotten”)—subject to our legal obligations.
Restrict or object to our processing.
Move your data (“data portability”).
Withdraw consent for marketing at any time.

To exercise these rights, contact us at hello@valleyblooms.co.uk.

8. How We Protect Your Data

We implement appropriate organisational and technical security measures (such as secure payment processing and encryption) to protect your personal data against loss, misuse, or unauthorised access.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, our practices, or for other operational reasons. The latest version will always be available on our website.